SOLUTION PAPER

WiMAX Ecosystem Changes the Game

Spurring content innovation

The open IP model has been a major catalyst of innovation in the wired world including the development of innovative services and content such as YouTube, Google among many others. In the wired world an open IP access model adopted by WiMAX will be the catalyst to move these innovative services and application content providers to the wireless IP world. This will be done seamlessly as WiMAX is designed from the same set of 802.XX standards as Ethernet and WiFi is today. For the user, the world of the Internet will now seamlessly extend to the wireless Internet.

One of the key issues that currently rises from such an open Internet model is the ability of the pipe providers to ensure the quality of service to the users. In the new wireless world of WiMAX, content providers will have the ability to fully differentiate users, providers, content and applications, enabling separate revenue streams to be developed from users and content providers alike.

The Age of Convergence

To date the tech-consumer and users tend to select a device to fit a specific functionality instead of the all-in-one “Swiss Army knife” of a cell phone device. WiMAX changes the game as far as connectivity is concerned. The WiMAX enabled devices of the future will retain their primary function as a laptop, digital camera or MP3 player, but also happen to have a wireless IP connection as an “add-on” in much the same way that WiFi is a low cost “add-on” to these devices today. This is because the WiMAX chipset will represent a very low additional cost, just as WiFi chipsets are today. The consumers will buy the devices for their primary function outright at purchase enabling new business models for operators by innovative charging mechanisms that would be difficult in a cellular subsidy model. The WiMAX opportunity is to enable wireless IP connectivity to innovative services running off these devices.

Enterprises, Internet service providers, and mobile network operators are all looking for cost-effective ways to move voice and data amongst multiple, separate locations at broadband speeds. Copper and fiber optics solutions often fall short due to up-front costs, recurring leases from telecommunications companies, and a lack of flexibility to scale with the operating organization. WIMAX has emerged as a means to fill these gaps and to provide a lower total cost of ownership than wired solutions, while maintaining or exceeding the reliability and performance of those technologies. For that reason WiMAX is both the solution and the future catalyst of an ever-greater connected future.

Motorola, Inc. http://www.motorola.com/wimax

The information presented herein is to the best of our knowledge true and accurate. No warranty or guarantee expressed or implied is made regarding the capacity, performance or suitability of any product. MOTOROLA and the Stylized M Logo are registered in the U.S. Patent and Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008

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