Two elderly couples are enjoying a friendly conversation when one of the men turns to the other. "Arthur, I've been meaning to ask you," says the pensioner, "How's your course at the memory clinic going?"

"Oustanding," replies Arthur.
"They teach us all the latest psychological techniques: visualisation, association and so on. It's made a huge difference for me."

"That's great,: says his friend. "What was the name of the clinic again?"

Arthur goes blank, then wrinkles his brow. "Wait there, I can do this," He closes his eyes, and lips move as he thinks to himself. "What do you call that flower with the red petals and thorns?" he says, finally.

"You mean a rose," says his friend.

"Yes, that's it!" says Arthur, and turns to his wife.

"Rose, what was the name of that clinic?"

(You Want To) Make A Memory - Bon Jovi